“io9
5,014 views, Mar 8, 2011 7:40 AM FUTURE METRO Frustrated Berliners build oversized kaleidoscopes to block subway ads Cyriaque Lamar — Subway advertising is a risky proposition for the advertiser because you’ll never know if someone will remix your ad into, say, Darth Vader chugging a beer. In Berlin’s Friedrichstraße U-Bahn station, advertisers have eschewed print completely and have taken to projecting com”
—
Frustrated Berliners build oversized kaleidoscopes to block subway ads
Another wonderful piece of the fightback.